Saturday, February 4, 2012

Branding 2.0

Last week when I took the family truck to the service station, I had the choice of getting the tyres filled with Pine-Scented Mountain Air from Kumaon, Goan Sea Breeze or bottled Mistral imported from France. The mountain airs would help my tyres run cool, I was told, while the Goan breeze was obviously more swingy. After much deliberation, I opted for the end of season discount they had on the local Moist Monsoon Magic (the moisture cleans the tyres from the inside).